President Trump's social media company, Truth Social, is launching a paid service that will give Wall Street investment firms a head start on the platform's most market-sensitive posts. Trump Media & Technology Group (TMTG) announced Thursday that it will roll out "Truth API" on Aug. 1, a direct data feed providing real-time access to posts from the highest-ranking accounts on Truth Social.
The move capitalizes on the market-moving impact of Trump's announcements, which have frequently swayed stocks during his second term. Trump has used Truth Social as his primary direct communication channel since launching the platform in February 2022, often breaking news on policy shifts, military operations, and other developments that move markets.
APIs, or application programming interfaces, are standard tools used by companies and government agencies to deliver immediate, secure data streams. Both amateur and professional investors rely on such feeds—like the Labor Department's economic data API—to inform algorithmic trading strategies. Truth API aims to give top investment firms the earliest possible access, allowing their trading programs to act on news faster than the general public.
"Markets already move on Truth Social posts," said TMTG interim CEO Kevin McGurn. "Truth API delivers a direct, licensed, real-time feed of the platform's most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream." He added that as adoption grows, the company expects Truth API to become "a meaningful, ongoing source of revenue" that creates lasting value for shareholders.
The initiative raises fresh conflict-of-interest questions, as Trump indirectly owns about 53% of TMTG through shares transferred to a trust in December 2024, a month before he took office. Earlier this month, Trump disclosed over $2 billion in income during his first year back in the White House, including more than $1 billion tied to his family's cryptocurrency venture, World Liberty Financial.
Trump's embrace of cryptocurrency marks a sharp reversal from his skepticism during his first term. Ahead of his 2024 campaign, he pivoted to supporting digital assets, and his family's crypto company has since launched multiple products, including a stablecoin. Since returning to office, Trump has pushed legislation to advance the crypto industry, signing a measure to establish clear stablecoin regulations and urging the Senate to pass the Clarity Act, a bipartisan bill that is the industry's top legislative priority.
Pressed earlier this month about his presidential profits, Trump said he has no involvement in managing his personal finances. "I don't get involved in my personal. We have funds that run my money," he told reporters on July 1. "They invest my money. I don't talk to them. I don't even speak to them." In a subsequent CNBC interview, Trump insisted there was "nothing illegal" about his crypto earnings, framing his interest in the industry as a matter of national competition with China. "The way I view crypto is a little differently: We have to be at the top," he said, drawing a parallel to U.S. leadership in artificial intelligence.
Truth API is the latest example of how Trump's business interests intersect with his presidency. For context, the administration has also taken steps that could affect financial markets, such as restoring tough public charge rules that widen green card denials, and weighing a $100,000 bond for green card applicants as part of a broader immigration crackdown. Meanwhile, the White House recently suspended an aide who bet on Trump's speeches, highlighting the sensitivity around trading on political information.
For TMTG, Truth API represents a high-margin recurring revenue stream that could help stabilize the company's finances, which have been volatile since going public. The service is expected to launch on Aug. 1, with pricing and subscription details to be announced.
