As the United States gears up for its 250th Independence Day, a wave of patriotic fervor is sweeping the nation, but the political right is grappling with how to harness this mood without falling into the trap of Trump-style politicization.

The World Cup has provided an unexpected boost of goodwill, with social media flooded by foreign tourists praising American quirks like Waffle House and air conditioning. Patriotic merchandise is everywhere, and even left-wing protesters have adopted the American flag at their rallies. Yet in Washington, this vibe shift is being overshadowed by the president's actions.

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Sunday's “Freedom 250” UFC fight at the White House was a spectacle of American exceptionalism, complete with Navy Blue Angels and Air Force Thunderbirds flyovers. Tech titans like Mark Zuckerberg and David Ellison mingled with politicians. But the event turned sour when fighter Josh Hokit, in his post-win interview, falsely claimed that former first lady Michelle Obama is a man. The White House did not respond to requests for comment.

Dave Portnoy, founder of Barstool Sports and a symbol of the younger male voters who backed Trump in 2024 but have since soured on him, called on the president to denounce the remark. “When you have that on the White House lawn on an event you put down... that has to be an immediate denounce,” Portnoy said. Fox News columnist David Marcus also criticized the comment, calling it a “disgrace.”

Hours later, Trump announced on Truth Social that he would hold “the most spectacular TRUMP RALLY” on the National Mall on July 4, effectively centering the nation's birthday celebrations on himself. This move was met with dismay on the right, with Marcus bluntly saying, “This sucks.” The rally comes after several musical acts pulled out of the “Great American State Fair,” organized by Trump's Freedom 250 group, which clashed with the bipartisan America250 commission established by Congress.

These developments threaten to undermine Republican efforts to improve the national mood ahead of the midterms, particularly as polls show growing pessimism. An NBC News poll from late May to early June found that only 56% of Americans describe themselves as extremely or very proud to be American—the lowest level in 25 years, according to Gallup data. Trump's brief Iran war risks long-term political fallout for GOP, adding to the challenges.

Meanwhile, Americans for Prosperity Action announced it has knocked on over one million doors in six states with GOP Senate races, pushing an economic message. But the party's fortunes may hinge on whether it can present a credible alternative to the Trump-centric spectacle. Trump’s endorsement power is being tested in Georgia and Alabama runoffs, further complicating the landscape.

If the right truly wants to reverse the decline in national pride, it will take more than flashy flyovers and Lee Greenwood anthems—it will require a deliberate move away from the divisive politics that have come to define the era.